Be Smart About Art’s Art Dealers Bootcamp: Winners Announced!

On the morning of 21st October 2013 – following a busy weekend packed with art fairs throughout London – the Judging Panel for the Art Dealers Bootcamp Competition met in the Be Smart About Art headquarters in Covent Garden to review applications by art dealers.

Individuals who are keen to attend the 3-day training event that is being held by Be Smart About Art in early 2014 had an opportunity to win an award with a value over £2,000 in association with the event. Applicants included gallerists who are already trading, art dealers operating out of home (online) and aspirant individuals with a variety of proposed business models.

The judging was merit-based and focused on selecting candidates who have devised plans that present potential as sustainable long-term businesses.


The successful award recipients are as follows:

First Award:       Ben Barsky of Manchester Creative Studio (

Second Award: Joanna Bryant and Lyndsey Keeling of One Church Street Gallery (

Third Award:      Gita Joshi of Orso Major (


Award Partners:

Antiques Trade Gazette (ATG) – Media Partner – 1st award winner given the opportunity to give a 60-sec interview, and 3rd award to curate a collection on their website.

Be Smart About Art – Providing all 3 winners free 2-hour mentoring sessions with BSAA Founder Susan Mumford.

Brownhill Insurance Group – Providing a free 1-year subscription to the ATG

Westbury Accountants – Offering a free 2-hour 1-2-1 financial and taxation consultation with expert Keith Graham, Managing Partner of Westbury Accountants and Business Advisor.


Judging Panel:


  Ivan MacquistenEditor of the Antiques Trade Gazette Ivan is an award-winning editor with decades of experience in newspapers and magazines, and has spent a considerable part of his career at Antiques Trade Gazette, where he oversees everything from day-to-day news gathering and analysis to campaigns and blogging. Ivan has an additional background in PR and media consultancy and at ATG Media has worked on corporate communications and as media spokesman.
  Jonas AlmgrenCEO at Artfinder Jonas is a Swedish serial entrepreneur with a passion for art and running. After 15 years in Silicon Valley and 8 years in New York he is now enduring a daily commute between Cambridge and London.
As engineering executive in Silicon Valley he helped scale companies such as Vantive and Epiphany, through early stages to IPO. He then started and sold an online yellow page company, before shifting gears and diving head first into the online art market. He started VIP Art Fair in New York in 2010, and has served as the Artfinder CEO since 2012.
  Mary-Alice Stack Chief Executive at Creative Sector Services CIC Mary-Alice Stack is Chief Executive of Creative Sector Services, a new Community Interest Company established to support the development, growth and productivity of a wide range of organisations and enterprises operating within the cultural and creative industries.Prior to this, Mary-Alice was responsible for the development and delivery of the highly successful Own Art and Take it away consumer credit schemes at Arts Council England, along with the more recently launched Creative Industry Finance programme which offers a combination of business support and access to finance for creative industry enterprises.Mary-Alice continues to work on these and other programmes of work following the transfer of her team from Arts Council England to Creative Sector Services in May 2013. Creative Sector Services is based at Somerset House.
   Francesca Fiumano Director, Fiumano Fine Art Gallery and Fiumano Projects Ever since she can remember Francesca dreamed of opening her own contemporary art gallery. In pursuit of this dream she read History of Art at Reading University and graduated with a First Class Honors degree. Francesca opened her first art gallery in 2001 whilst completing her Master’s degree.Francesca’s ability to work closely with artists and clients has been the foundation of the success of Fiumano Fine Art, with a newly launched Fiumano Projects.“Art is pleasure for the eye and visiting a gallery should reflect this. When people visit Fiumano Fine Art I want them to feel both relaxed by our friendly approach and excited by the work on display.” She will be exhibiting work with Fiumano Projects at Art14 in February 2014.

 Frances Fogel Marketing Consultant at Brownhill Insurance Group Frances is a marketing consultant and in-house art historian for Brownhill Insurance Group. She has worked within the art insurance industry for eight years, heading up B2B and B2C marketing to, and value add for, art collectors and other high net worth individuals, art galleries and other businesses. She specialises in partnership, sponsorship, brand and on/offline communication strategy. She believes in the educational / spiritual value of art, and that the business of art dealing / collecting encourages and supports its production and preservation. She was looking for intuition, passion, entrepreneurialism and commercial creativity in a winner.

Keith GrahamManaging Partner at Westbury Accountants and Business Advisor Keith is Managing Partner at Westbury Accountants. He combines his management responsibilities with servicing a mixed portfolio of clients. Specialties include the property sector, charities, professional services firms and the art world. His particular expertise is as an advisor on financial and taxation matters to artists, galleries, collectors and other art professionals.Westbury’s Art Blog is regularly updated at